Wednesday, June 17, 2009

Course syllabus

Development Communication Department
Xavier University College of Agriculture
Ag Ext 51 Course Syllabus
Sem 1, SY 09 – 10

Course Title: Agricultural Extension and Communication

Course Description:
This course is designed for all plain BS Agriculture students as well as those enrolled in the BS Food Technology and BS Agricultural Engineering programs.

Number Of Credit Units: 3 units ( 3 hours lecture per week)

Number Of Hours Per Week: 3 hours lecture per week

Entry Competency/Pre-requisite:
Since this course is offered in the third year or fourth year curricula of the various departments, it is expected that the students who would enroll in this course have had basic knowledge on basic agriculture concepts and certain agriculture technology; therefore students should have already enrolled in major subjects/program of their choice. Their basic knowledge would be used as points of entry and as specific examples as regards the application of various extension and communication methods and techniques.

General Objectives:
A. Cognitive
•Discuss the principles and practices of agricultural extension and communication and their relevance to sustainable agriculture and development
•Identify various extension and communication methods and approaches

B. Affective
•Appreciate the nuances in handling and communicating with various audiences
•Show concern to issues related to agriculture and the development of the farming
workforce/sector

C. Psychomotor
•Demonstrate selected extension methods through classroom or field activities

COURSE OUTLINE:

UNIT 1 : THE CONTEXT OF EXTENSION
Time Frame : one week
Specific Objectives: At the end of the unit, the students are able
1.To contextualize discussions on agricultural extension through an analysis of
local, national and agricultural situation;
2.To present basic development theories and approaches;
3.To explain basic concepts in agriculture and agricultural development;
4.To trace the development of agriculture over the years, with focus on the
Philippines; and,
5.To identify basic agricultural laws

Coverage:
A Phil. Population and Agricultural Production
B Development Theories, Approaches
C Agriculture Modernization and Development
D Sustainable Agriculture and Development
E Agricultural Laws; DA EOs/Memos

UNIT 2 : AGRICULTURAL EXTENSION: AN INTERVENTION FOR SUSTAINABLE
DEVELOPMENT
Time Frame : two weeks
Specific Objectives: At the end of the unit, the students are able
1.To trace the history of agricultural extension; and,
2.To explain the basic concepts of extension: definition, philosophy, goals,
objectives and types of extension.

Coverage:
A Historical Antecedents of Agricultural Extension
a.1 Extension in Europe and in the USA
a.2 Extension in the Philippine Setting
B Extension Defined
b.1 Philosophy
b.2 Goals and Objectives
b.3 Types of Extension

UNIT 3 : PRACTICE OF AGRICULTURAL EXTENSION
Time Frame : three weeks
Specific Objectives: At the end of the unit, the students are able
1.To identify the roles and functions of the extension worker;
2.To enumerate the principles and approaches of extension;
3.To identify the various extension teaching methods, techniques and approaches;
4.To appreciate the indispensable role of communication in extension;
5.To explain the process of diffusion and adoption, teaching adults;
6.To illustrate the cycle of a development program; and,
7. To discuss and reflect on the extension experiences of the country.

Coverage:
A Roles and Functions of Extension Worker
B Principles
C Changes and Challenges in Extensio
D Models of Technology Transfer
E The Extension Delivery System
F Extension Teaching Methods and Techniques

MID-TERM EXAMINATION

UNIT 4 : COMMUNICATION IN EXTENSION
Time Frame : two weeks
Specific Objectives: At the end of the session, the students are able
1. To explain the basic concepts in communication;
2. To appreciate the indispensable role of communication in extension;
3. To explain the process of diffusion and adoption; and,
4. To distinguish adult learning from conventional classroom/academic learning.

Coverage:
A Definition

break for:
PREPARATIONS FOR AND ACTUAL DEMONSTRATION DAY

B Stages in the Adoption-Rejection Process
C Adopter categories
D Problems and issues in adoption
E Adult Learning and Adult Teaching

UNIT 5 : PROGRAM PLANNING, MONITORING & EVALUATION
Time Frame : one week
Specific Objectives: At the end of the session, the students are able
1. To illustrate the cycle of a development program; and,
2. To appreciate the value of program planning, monitoring, and evaluation

Coverage:
A. Definition
B. Features of Sound Planning
C. Planning Process
D. M&E in Extension

UNIT 6 : COMMUNITY ORGANIZATION
Time Frame : one week
Specific Objectives: At the end of the session, the students are able to
1. Describe the concept and process of community organization;
2. Relate the relevance of CO as a tool in agricultural extension

FINAL EXAMINATION

LEARNING METHODOLOGIES:
During the semester, students shall be exposed to various learning methodologies, such as:
1. lecture-discussion
2. e-based interaction through the blog
3. on-site lectures (possibly in cooperation with the Department of Agriculture and
NGOs)
4. field demonstration (Demo Day during Manresa Days)
5. library work and web-based materials
6. field/office interviews

GRADING SYSTEM/REQUIREMENTS:
1. Term examinations - Mid-term and final examinations (100 points each) =200 pts
2. Quizzes – announced or unannounced (total of 50 points) = 50
4. Participation in demonstration day (from preparation to dry run to final
presentation) =200
5. Assignments – 5 assignments with a total of 50 points = 50
Total =500 pts
Computation shall be based on the total points earned by a student (maximum of 500 points), no percent conversion needed, with a 60% passing score, students should be able to compute the letter grade equivalent.

References:
Adhikarya, Romy. 1994. Strategic Extension Campaign: A Participatory-Oriented Method
ofAgricultural Extension. FAO of the UN, Rome
Battad, Teodora, et. al. 2003. Agricultural Extension. Grandwater Publications,
Makati City, Phils.
Cernea, Michael, et. al. (eds.). 1983. Agricultural Extension by Training and Visit:
The Asian Experience. International Bank for Reconstruction and Development,
World Bank,Washington
Chambers, Robert. 1983. Rural Development: Putting the Last First. Butler and
Tanner, Ltd.,London.
Ettington, Julius. 1989. The Winning Trainer (2nd ed.) Gull Publishing House, Texas
Kwiatskowsky, Lynn. 1999. Struggling with Development: The Politics of Hunger,
Ateneo de Manila Press, Q.C.
Mosher, A.T. 1978. An Introduction to Agricultural Extension. Singapore University
Press for Agric. Dev’t Council
Ongkiko, Ila and Alexander Flor. 2003. Introduction to Development Communication.
SEAMEO SEARCA and the UP Open University, College, Los BaƱos, Laguna
Swanson, Burton, et.al. (eds.). 1997. Improving Agricultural Extension: A Reference
Manual. FAO of the UN, Rome
Van den Ban, A.W. and H.S. Hawkins. 1996. Agricultural Extension (2nd ed). Blackwell
Science Lts., Great Britain

and web-based materials – www.neda.gov.ph; www.da.gov.ph; others to be announced


CLASSROOM POLICIES
1. The demonstration day participation is a must. No student passes the course
without having participated in such major activity.
2. Each student must have a notebook – for note-taking and for journals.
3. Students must come to class on time.
4. No assignments are accepted after the agreed deadline; it’s either on time or
nothing.
5. Students are encouraged to participate in class discussion; they must use the
medium of instruction which is English. There will be sessions where the
Vernacular shall be used as an application for extension in the real work.
6. Notes may be posted on the class blog site: agext09.blogspot.com; students are
encouraged to visit the site and post comments as necessary

CLASS SCHEDULE
Pre-arranged

CONSULTATION HOURS
Pre-arranged





Prepared by: Approved By:
ESTRELLA E . TACO – BORJA MA THERESA M RIVERA
Instructor DepartmentChair
June 2009

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